PinnedSHOW ME, DON’T TELL ME: ONE YEAR LATER, WHAT HAVE BRANDS DONE ABOUT ANTI-BLACK RACISM?Show me, don’t tell me: One year later, what have brands done about anti-Black racism? May 25th marked one year since the murder of George Floyd by Minneapolis police officers. Floyd’s death sparked protests around the world against anti-Black racism and led to a flurry of brands speaking out. In…Marketing4 min readMarketing4 min read
Jan 21, 2022How to become everyone’s favourite co-worker (and make life easier for yourself)We all have those co-workers that just GET it. They’re there when you need support, clear in their communications, and respectful of your time. Even if you don’t really know them outside of work, you appreciate them. So, how do you become THAT co-worker? Over the years, I’ve observed a…2 min read2 min read
Jan 19, 2022Why you should stop chasing after the dream job (and what you should do instead)What do you want to be when you grow up? From a young age, we’re taught to value paid work and to fit into one specific job — teacher, artist, or social worker, but never all three. We’re capable of many varied interests. Yet, we’re taught to pick just one. …1 min read1 min read
Jan 17, 2022I learned 3 things in my first week at a social impact agencyI left behind a decade-long career in Consumer Goods last week. After spending years engaged in the impact space on the periphery, I wanted to deepen my experience while continuing to build my marketing skillset. One week ago, I started at a social impact agency working on client strategy. As…1 min read1 min read
Jan 16, 20225 things you can do to spice up your stupid little daily walkOver the past year, we’ve seen the rise of the “stupid little mental health walk” — TikToks, memes, and all. While walking without a purpose might feel silly, it can do wonders for you! According to Walking for Health, a UK-based organization, “Physically active people have up to a 30%…2 min read2 min read
Jan 10, 20222 reasons why brands are failing the planetAccording to a Capgemini study, “79% of consumers are changing their purchase preferences based on social responsibility, inclusiveness, or environmental impact”. In fact, HBR found that products marketed as sustainable grew 5.6 times faster than those that weren’t. Unfortunately, greenwashing frustrations at an all-time high with 50% of those surveyed…2 min read2 min read
Jan 9, 2022What my unwashed dishes taught me about burnoutBurnout impacts more than work, it creeps into every aspect of your life. In 2020, I slowly found myself burning out. …2 min read2 min read
Oct 25, 20193 things I learned interning at a purpose consultancyIn all honesty, I never thought I’d work at a consultancy. I tend to be more of an introvert, and while I’ve worked in sales and marketing (and loved it), I shied away from consulting because I believed it was “for extroverts”. …Internships3 min readInternships3 min read
Aug 29, 2019A day in the life of a REVOLT internDuring the MBA, I worked with Mars Catalyst to organize the Oxford Responsible Business Forum. From my work with the Mars team, I was introduced to REVOLT, a uniquely “independent purpose consultancy that harnesses the power of branding to create real change in the world” where I will be completing…Startup3 min readStartup3 min read
Apr 9, 2019It’s not just business as usualI stepped off the bus in Nyimba and looked around at the dusty, little town. Vendors greeted me with trays of mangoes and bananas held out for me to peruse. After squeezing through the crowd of vendors, my colleague and I sought shelter under a big tree near the bus…International Development5 min readInternational Development5 min read
